“In the Storytelling Editorial Coaching seminars we support editorial teams on-air, thus working very closely with your product all along the line”

How does it work?

In order to realise the full potential of a broadcast or a printed text we have to fully understand it. For this reason in our editorial coaching we follow the whole process of the product development as closely as possible.

  • The editorial team sends us three broadcasts or exemplar texts – possibly of quite differing quality (particularly successful, average, low impact), together with the target quotas and market penetration figures. Television programmes must be accompanied by the relevant texts
  • We analyse the material and identify untapped potential as well as existing strengths
  • We discuss the results in the seminar and use them to develop a structure which will enhance the broadcast and enable it to reach its full potential

What our clients say

“The feedback about your course from our group has been outstanding. All of the participants I have spoken to are enthusiastic and full of drive to apply what they have learned”

Sabine Schweizer, Editor-in-chief for Show and Events SRF

“Uwe Walter is a real stroke of luck for us because his work has the impact of a huge bellows in a smithy. He effortlessly communicated his own passion and empathy to us and from the glowing coals has reignited a real and strong fire.”

Achim Voeske, Executive Board ANTENNE RADIO GMBH & CO. KG

“His ability to take examples from the most disparate media sources, to analyse and make sense of their apparently complicated connections and so render the material accessible was extremely motivating for our teams. Every participant profited from the Storytelling Seminar and was able to bring this new learning directly into their work.”

Kai Sturm, Editor-in-chief for Vox

Past customers


TV: Abenteuer Auto, Abenteuer Forschung, Abenteuer Leben, Abenteuer Wissen, ARD Morgenmagazin, automotorsport, Bavaria, Bericht aus Brüssel, Bilder einer Landschaft, BR Abendschau, brainpool, BR Rundschau, BR La Vita, BR Münchner Runde, BR quer, BR Wir in Bayern, daheim + unterwegs, Das perfekte Dinner, Faszination Wissen, filmpool, Galileo, Grip, Happy Days, hier ab vier, hundkatzemaus, Kaffee oder Tee, HR Maintower, HR Stadtgespräch, NDR DAS!, NDR Extra3, NDR Markt, NDR Menschen und Schlagzeilen, NDR zapp, Norddeich TV, Richter Alexander Hold, ORF Bürgerforum, ORF Eco, ORF RedBull Mediahouse, Report, ORF Thema, ORF Weltjournal, ProSiebenSat.1 Produktion, Puls 4, Schwartzkopff TV, Solis TV, South&Browse, stars & stories, Studio Hamburg Produktion, taff, Tresor, tvision, Verstehen Sie Spaß?, Voxtours, We are family, Welt der Wunder, Werner Kimmig, Wolkenlos, W wie Wissen.


Radio: 104.6 RTL, Antenne 1, Antenne Bayern, Antenne Niedersachsen, die neue 107.7, Landeswelle Thüringen, Radio Regenbogen, Spreeradio, WDR5


Print: P.M. Magazin, Brigitte, WAZ Gruppe, ZEIT Magazin